The Checklist every non-designer should have!

Did you ever asked yourself “How do I know the files I should receive from my designer”? Well, thinking about clients that don’t have knowledge about technical files, I decided to do this easy checklist to help. Talk to your designer, about the items, prices, etc… and after finishing the logo design you will know […]
Choosing the right designer for your project

There’s a common phrase that says: the first impression is the last impression. And this makes all sense when talking about your brands.
Why do I use Affinity Designer instead of Adobe Illustrator?

When I started to work with graphic design in 2010, I started in a print shop in a small city in Brazil. Back then, Corel Draw was the “must be” in all the print shops.
Dropbox: Keep your files safe!

Would you like to be able to open your files in every place anytime? With Dropbox, you can do this and more!
Gradient and Shadow effects: How and when to use?

Gradients and shadows can be something that will highlight your brand or put it away, so, be careful and let’s talk about how you can use it right!
3 principles for typefaces – are you using it right?

Type is one of the most important pieces of a design. Is the basic building, is here where your potential client will read about your business and reach you.
Do you know the difference between a Bitmap image and a vector file?

Vector files and bitmap images are very different and many people still have doubts about how exactly it works. So, my job here is to teach you about the differences and get rid of those doubts once and for all. Bitmap (or raster) images are stored as a series of dots called pixels. Each pixel […]
Which one is the best RGB, CMYK or Pantone?

If you upload a CMYK file on you facebook, probably this image will be very dark, heavy and will lose some details.
Do you know the difference between Logo, Isotype, Imagotype, and Isologo?

Very often we heard “logo” to describe a brand, but did you know that there is a difference between the brands Mcdonald’s, Google, Puma, and Burger King?
Do you know the difference between JPG and PNG?

There’s a lot of types of files out there, and JPG and PNG are the most common. In the first sign looks the same, but gets a little confused because have a lot of differences between this two.