What is a Brand Identity?

Brand identity is a PDF document where I add all the work in one place. When you open the Brand Identity you can see all the logo files. This document helps to maintain the same style in all your work. Also, I do a simple guide as Do and Dont’s to your logo to not be used wrong. Download here a Brand Identity.

Do I have ilimited revisions?

Sure! The only thing that you need to be aware is the schedule, as soon I finished it will start the time to do revisions, and everything you want to change needs to be following the time already set up.

Why do I have to answer a brief?

Answer a brief helps you and me to find the right direction, so we can stay on the same page. Also, this gives me an idea of what your likes and dislikes are and also, who is your audience, what is your product/service. A brief is the foundation of the brand and is so important to me to meet you and your audience. Your preferences will be my starting point, and your audience will be my goal.

What happens if I don't like any of the concepts?

I’ll do my best to deliver something that you will really like, but also, I’ll be delivering something that I belives it works. But, keep in mind that sometimes we would need to sacrifice what we like to achieve success. Let’s say: Your favorite color is neon pink, but your audience is kids aged 1-5y so, neon pink does not work with those kids neither their parents, so I would need to change the color for a pastel palette or yellows, etc… I have years of experience, and I like to do extensive research to know what is works for you. From the colors to the fonts, I’ll not pick randomly, I’ll pick something that will be effective to your audience. I’ll keep your preferences in mind, but your target will be my main direction because they need to see your logo and be attractive for them.

But, if after everything I still do not like the concepts and want to stop the project, Will I be reimbursed?

To start the project I request 50% of the payment at front, if you do not like the concepts even after the revisions we can stop the work, but, that 50% are not reimbursed. This fee is related to my effort and time.

After the project is done, can I ask for revisions?

Sure, but these extra revisions after we finish will have some extra fee on them.

Can I put a 'hold on" on the project?

Yes, you can. In this case, the 50% will not be reimbursed and I’ll keep the files up to 3 months, after that it will be deleted. To start the project after 3 months the 50% will no longer be discounted, a new price will be applied.

Is there Illustrator and Photoshop files?

Unfortunately, no. I do not work with these type of files. But, I deliver EPS vector and PDF vector, both can be open on Illustrator without a problem. Photoshop is not used to do professional vector designs, this is because Photoshop is used for photo editing, not vector designs.

How long do you keep my files with you?

If the work is completed, I keep the files up to 1 year. But, I recommend you to store your files in a secure place like Dropbox, OneDrive, iCloud, etc…

I want multiple objects/people/animals or full body characters, it is possible?

Yes and no. Yes because I can send a custom order to you to add complex, multiple and full-body character, and no for the logo. For my logos I only do up to 2 half-body characters, not complex and not multiple elements.

Can I have an illustration as my logo?

No. Logos are really simple and easy to remember, illustrations are complex and do not possible to use as a logo. If you need an illustration, I’ll be glad to assist.

Do you teach technical information?

Everything about how to use vector software, apps, how to open files, Dropbox settings… I don’t teach. The best is to have someone with tech knowledge to assist you with technical support. Please, do not request this kind of information, teaching is not something I do.

Which software do you do the logos?

I use Affinity Designer. But do not worry, I do not use any exclusive effect from it, so you receive your files in EPS or PDF (or both) and you can open in any vector software you like without compatibility problems.

What about the Font used in my logo?

Fonts name or file (if free) are included in all packages. Please note: For premium fonts, I’ll send a link, so you can buy the font and license.

What about copyrights?

After everything finished, I”ll send you a simple document that gives you the copyrights and also some rules and my contact if need to talk to me. This document has no law power but is what you need to officialize a Registered Mark┬« in your country.

Do you have terms and conditions?

At the time, no. So, I use this FAQ as a base. Effective the first payment (50%), I understand you have read aware of everything on the FAQ.