Lor Artist Wiki

Welcome to Lor Artist Wiki!

I’m Lorrane, a Branding Illustration Designer from Brazil with 10 years of experience. I created this wiki to answer common client questions and explain design basics. It’s not a tutorial blog, but a guide to help you understand the true value of great design.
Have questions or need a cute brand? Contact me!

Do you know the difference between a Bitmap image and a vector file?

Vector files and bitmap images work very differently, and it’s common for people to have questions about how they compare. My goal here is to clarify these differences and help clear up any lingering doubts once and for all.

Read More about Do you know the difference between a Bitmap image and a vector file?

3 principles for typefaces – are you using it right?

Type is one of the most important pieces of a design. The basic building, is here where your potential client will read about your business and reach you.

Read More about 3 principles for typefaces – are you using it right?

Gradient and Shadow effects: How and when to use?

Gradients and shadows can be something that will highlight your brand or put it away, so, be careful and let’s talk about how you can use them right!

Read More about Gradient and Shadow effects: How and when to use?

Dropbox: Keep your files safe!

Do you want to save time? You need to start to use Dropbox right now!
Would you like to be able to open your files in every place anytime?

Read More about Dropbox: Keep your files safe!

The Checklist every non-designer should have!

I decided to do this checklist to help. Talk to your designer, about the items, prices, etc… and after finishing the logo design you will know what to expect. 

Read More about The Checklist every non-designer should have!

Do you know the difference between Logo, Isotype, Imagotype, and Isologo?

Very often we heard “logo” to describe a brand, but did you know that there is a difference between the brands McDonald’s, Google, Puma, and Burger King?

Read More about Do you know the difference between Logo, Isotype, Imagotype, and Isologo?

Which one is best: RGB, CMYK, or Pantone?

Which one is the best? I bet my wacom tablet that you already did a little confusing about this! Well, it’s time to learn the differences, should we start?

Read More about Which one is best: RGB, CMYK, or Pantone?

Choosing the right designer for your project

Can you imagine a lion walking on the North Pole? No, right? It will not survive the cold weather. This is the same thing when developing a brand.

Read More about Choosing the right designer for your project

Why do I use Affinity Designer instead of Adobe Illustrator?

When I started to work with graphic design in 2010 I started in a print shop in a small city in Brazil. Back then Corel Draw was the “must be” software.

Read More about Why do I use Affinity Designer instead of Adobe Illustrator?